How To Write A Concise Creative Brief

When writing a brief for a brand designer, web designer, copywriter, or visual storyteller, it’s important to include the following information:

  1. Background information: Provide a brief summary of your business, including your mission statement, values, target audience, and competition. This will help the designer or writer understand the context of the project.
  2. Project goals: Clearly define the purpose of the project and what you hope to achieve through it. This will help the designer or writer focus their efforts on the most important aspects of the project.
  3. Deliverables: Specify the deliverables you need, such as a new logo, website design, copy for a brochure, or a visual story for a social media campaign. Be clear about the quantity, format, and specifications required.
  4. Timeline: Provide a clear timeline for the project, including milestones and deadlines. This will help ensure that everyone is on the same page and that the project is completed on time.
  5. Budget: Be transparent about your budget, so the designer or writer can provide you with realistic options. If you have any specific budget constraints, let them know upfront.
  6. Brand guidelines: If you have an established brand identity, provide the designer with your brand guidelines, including logos, colors, fonts, and tone of voice. This will ensure that the project aligns with your brand’s existing identity.
  7. Inspiration and examples: Provide the designer or writer with examples of other brands or projects that you admire and that align with your vision for the project. This will help them understand your style and preferences.

Overall, a well-written brief is crucial for ensuring that the project meets your expectations and achieves your goals. The more information you can provide upfront, the better the outcome is likely to be.