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Marketing, Personal Branding, Small Business

Personal Branding for Small Business Owners

1Small business owners need to understand the importance of personal branding in order to raise their profile, build trust and establish credibility. It can help them remain top of mind and deepen relationships with their customers.

IDSbrands on October 21, 2023
IDSbrands 2023-10-21T09:56:10+00:00
Branding, Business, Startup, Tips

How To Write A Concise Creative Brief

When writing a brief for a brand designer, web designer, copywriter, or visual storyteller, it’s important to include the following information: Background information: Provide a brief summary of your business, including your…

IDSbrands on May 6, 2023
IDSbrands 2023-05-06T05:24:06+00:00
Branding, Fundamentals, Marketing

The Fundamentals of Strong Branding

Branding is an important factor in distinguishing your business from its competitors. It can boost recognition, loyalty, and trust in your business, making it easier to market yourself and stand out in the crowd.

IDSbrands on May 5, 2023
IDSbrands 2023-05-05T05:23:42+00:00
woman sitting in front of macbook
Brand Strategy, Marketing & Branding

Mastering Brand Strategy: A Simple Guide

No matter your business or industry, to find success, you must master the art of brand strategy. Get started with this simple guide – so you can craft a powerful identity, grow your customer base and maximize your profits.

IDSbrands on April 21, 2023
IDSbrands 2023-04-21T23:59:53+00:00
Brand Strategy, Branding

Practical Brand Identity Tips

Lead with a practical approach: research your audience, develop core values, create a powerful story and use visual elements to implement a successful brand identity.

IDSbrands on April 10, 2023
IDSbrands 2023-04-10T01:13:09+00:00
Branding, Graphic Design, Style Guides

The Importance A Brand Style Guide

A Brand Style Guide is essential for clearly establishing how your brand is presented to the world. It’s the foundation of the visual identity that resonates with customers, elevates brand recognition and ensures continuity across all channels.

IDSbrands on April 5, 2023
IDSbrands 2023-04-05T02:43:34+00:00
How To Brand A New Business
Branding, Business, Startup

How To Brand A New Business

Branding a new business can make a great first impression! From developing a creative logo to establishing a style guide, start the business journey with a wow factor.

IDSbrands on April 2, 2023
IDSbrands 2023-04-02T02:42:51+00:00
close up of hand holding text over black background
Branding, Personal Branding, Social Media

Branding Big Success: Personal Branding for Small Biz Owners

For small business owners, creating a powerful personal brand can mean the difference between successfully standing out in a crowded marketplace and getting lost in the shuffle. Discover the key steps to creating your ideal personal brand and set yourself up for big success.

IDSbrands on March 30, 2023
IDSbrands 2023-03-30T02:20:13+00:00
Brand Storytelling, Customer Connection, Marketing

The Power of Brand Storytelling: How to Connect with Your Customers

Telling a brand story gives an emotional connection to customers and allows them to build loyalty towards the brand. It can create an impactful bond between the brand and customer by conveying the brand’s values, mission and purpose.

IDSbrands on March 16, 2023
IDSbrands 2023-03-16T01:05:43+00:00
Technology, Usability, Web Design

How To Make Your Website More Functional

To make your website more functional, focus on three key areas: user experience, content optimization, and speed. Ensure that visitors find it easy to navigate, content is up-to-date and relevant, and pages load quickly.

IDSbrands on March 3, 2023
IDSbrands 2023-03-03T01:05:18+00:00

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