Tayo Abobarin


Tayo Abobarin, also known as “The Brand Architect,” is a Nigerian Architect and Brand Strategist. He helps small businesses and individuals position their brands to attract and engage the intended audience with a functional approach using stories, digital media and architecture.

​Tayo is a member of The Chartered Institute of Marketing and an Executive member of Life Coaches Association of Nigeria.

He is the founder of IDSbrands, a Brand Identity & Digital Experience Design Agency in Lagos, Nigeria; and IDSpub, an online community set to help each member build brands driven by the right ideas and strategies. His aim is to help entrepreneurs build functional and profitable brands both digitally and traditionally.