Architectural Rebirth

The company’s identity system had run its course and was no longer representing the personality the company now projects: functional contemporary architecture. The dilemma was, how do we change the logo and still make it recognizable as the same old one?

Client: Baron Architecture
Services: Brand Identity, Print, Website

Our Solution

Eliminating the excesses from the old logo and integrating the design across all brand touchpoints, the simplified visual identity retained connection to the firm’s history of delivering functional and reliable solution while allowing more dynamic use across several other platforms.